Sai Kung Hoi Arts Festival 2023
PR campaign for Sai Kung Hoi Arts Festival
Managed media campaign for the 2nd Sai Kung Hoi Arts Festival in Hong Kong, one of the largest land-and-community art festivals in Hong Kong. The campaign highlight was a 50-media-press tour across three islands, resulting in over 140 media coverage in print, TV, radio, and online media. Generated in-depth interview features for artists, curators, and villagers to articulate the nuanced and layered meaning of the festival to different stake holders, thereby positioning the festival as a key driver of community-building in the area.
Multiple islands, Sai Kung, Hong Kong
Aug 2023 - Jan 2024