Managed media campaign for the 2nd Sai Kung Hoi Arts Festival in Hong Kong, one of the largest land-and-community art festivals in Hong Kong. The campaign highlight was a 50-media-press tour across three islands, resulting in over 140 media coverage in print, TV, radio, and online media. Generated in-depth interview features for artists, curators, and villagers to articulate the nuanced and layered meaning of the festival to different stake holders, thereby positioning the festival as a key driver of community-building in the area.