As a long standing patron of the arts, renowned Champagne maison Ruinart commissioned Chinese artist Liu Bolin to create a unique series of work for the Art Basel VIP Lounge in 2018. Known as ‘The Invisible Man’ for his series of artworks titled “Hiding in the City”, Liu camouflages himself in his surroundings to highlight the relationship between the individual and the specific environment. For this particular Ruinart commission, Liu Bolin visited the home of Ruinart in Reims, where he spent 10 days submerging himself into the beauty of the historic place -- also a listed UNESCO World Heritage Site.

We were engaged to support PR and promotion of this initiative.

What We Did:
- Distributed bi-lingual press materials

- Organised media preview for both HK and Chinese media

- Arranged media interviews with the artist Liu Bo Lun and Ruinart’s global director Federic Dufour

- Resulted in over 10 interviews and 30 coverage for the exhibition