Italia Mia, the major annual celebration of Italian culture and lifestyle, was held from 4 October to 19 December, 2021, jointly presented by The Consulate General of Italy and the Italian Cultural Institute in Hong Kong jointly present.

In its third edition, the Festival strings together over 40 programmes, from cinema to theatre, from opera to visual arts, from fine dining to wine tastings, from design to cooking classes.

Sense Connect liaised with programme partners and promoted the festival through a comprehensive PR campaign. Through effective social media and media strategies, the programme was well received by the public, with a remarkable turnout to most events.